Steve Madden Flagship retail store design

Steve Madden Flagship

Steve Madden selected us to design their flagship store on 34th street, nestled between the Empire State Building and Madison Square Garden.

The design was inspired by the urban space of this location and enhanced by the use of black and white to integrate the store with the city and the urban context around.

To highlight the shoes and the merchandise, we used different strategies and environments that helped us recreate the urban diversity of the street with the showroom. On the west wall, we used curved panels and canopies to create a ‘subway tunnel’ experience. In the center, we designed a custom bench with a lighted, raised piece that served for shoe display and for seating as well


Location – 34th Street, New York

Project – Retail Design

Size – 1000 Sq Ft 


PHOTOGRAPHER:  Dana Meilijson

GRAPHIC DESIGN:  by Steve Madden

Steve Madden shoe display, retail store design

On the west wall, we created another merchandise wall and used it as a Branding opportunity to integrate the urban environment and the merchandise display with a re-interpretation of the subway map using shoe names and styles.

Runway effect display in Steve Madden flagship store design, New York City

The firm produced in-house construction drawings and developed construction administration and observation. After the renovation, sales doubled from the previous year.

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