Steve Madden Flagship
Steve Madden selected us to design their flagship store on 34th street, nestled between the Empire State Building and Madison Square Garden.
The design was inspired by the urban space of this location and enhanced by the use of black and white to integrate the store with the city and the urban context around.
To highlight the shoes and the merchandise, we used different strategies and environments that helped us recreate the urban diversity of the street with the showroom. On the west wall, we used curved panels and canopies to create a ‘subway tunnel’ experience. In the center, we designed a custom bench with a lighted, raised piece that served for shoe display and for seating as well
Location – 34th Street, New York
Project – Retail Design
Size – 1000 Sq Ft
PHOTOGRAPHER: Dana Meilijson
GRAPHIC DESIGN: by Steve Madden
On the west wall, we created another merchandise wall and used it as a Branding opportunity to integrate the urban environment and the merchandise display with a re-interpretation of the subway map using shoe names and styles.
The firm produced in-house construction drawings and developed construction administration and observation. After the renovation, sales doubled from the previous year.