Steve Madden Boutique Design

Along with the flagship store, we also designed Steve Madden’s Boutique Design on the Upper East Side as a ‘prototype’ for only women’s shoes sales.

The challenge here was to design a shoe store for women in an exceedingly long and narrow space.

Following the client’s request, we designed a sexy space with a sensual feel, to target the female sensitivity and the love for shoes.  The goal was to create an environment where women entering the store would feel beautiful and want to try on shoes, increasing purchase sales.

We provided a multi layered experience, with different settings for merchandise display: a welcoming area at the entrance with curved wall and oval table display, then an LED lighted custom acrylic shelving opposed to a curved display wall that converted into an upholstered bench.