Commercial Office Renovation
beFIT therapy was developed as a new way of thinking about what health care should look and feel like. The clients needed a motivating and energizing space that would allow them to give one on one treatment to their patients. In addition, the owners were looking to create a “business brand” that would become instantly recognizable. Once this was clear, they began their commercial office renovation.
COMMERCIAL SPACE/branding package/website design/app design
LOCATION – Time Square, New York
PROJECT – Gym and Therapy Facility
SIZE – 960 Sq Ft of space
PHOTOGRAPHY – Michelle Cianfgalione.
Upon entering, you are intrigued by the motivational graphics on the wall and the light-filled space that lies beyond. The reception area is demarcated by a built-in desk, which doubles as a privacy partition for its clients. Orange color is symbolic both in the branding concept as well as indicating circulation throughout the space. A thin bar of orange color leads you into public areas like the gym space. In the back of the reception desk, you see a thicker band of orange color that divides flow between the private areas like the kitchen and treatment rooms.
A long bar of millwork below the windows provides equipment storage while concealing all the old radiators and water pipes. The private treatment rooms are separated by sliding semi-opaque glass doors and partitions that allow light to infiltrate the spaces, while still providing privacy to its occupants.
Putting together a logo based on this name was important because they wanted to create a brand that people would recognize, both inside the office and outside in the city. Their designer came up with a branding package including this logo design, printed materials (business cards, letterhead, brochures) Website design, App Design, tee shirts, and most importantly wall graphics to inject the architectural space with the goals of its patients.
Since beFIT therapy opened, every patient that walks in loves the space and is excited to use it because of its fresh departure from the clinical cellular spaces of other practices they have been to.